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Internet Comparison Sites Forum
The usefulness of Internet Price Comparison sites is well known.
But how do we know if all the comparisons they provide are fair and impartial and
not guided by commercial interests?
It is also known that some companies with extremely keen prices will not allow Comparison
Sites to include their names in any comparisons they provide.
Which? Money says that
online services can give different answers to similar queries, and that consumers
would do better visiting three comparison sites for “comparison” purposes.
Have you lost out by trusting such comparisons?